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Contenido

Social science research methods are the rules of the game of 'looking,' and the Rules of Looking govern empirical research. A Guide to Empirical Research in Communication examines how the Rules of Looking are applied in four different areas of study, field research. Experimentation. survey research. content analysis. John Sumser's practical and easy to read style turns a usually dry and sometimes difficult to grasp topic into one that is engaging to students. He discusses the topics of variables, operationalization, and sampling in great detail. The format and extensive examples provided throughout the text logically lead the reader through the steps involved in completing a project.

   INDICE: PART ONE: THE CONCEPTS / What Is Social Science Research Methodology? / Dividing Up the World: Using Variables in the Social Sciences / Operationalization: Just Exactly What Do You Mean by That? / Sampling: Where to Look for Answers / Writing a Research. Research Methodology as a Rhetorical Strategy / PART TWO: THE APPLICATIONS / Fieldwork: Looking at People in Actual Environments / The Experiment / Surveys / Content Analysis.

Interés para ...

Students of communication research methods and across the social sciences.

Detalles del artículo

• Páginas : 248
• Editorial : Sage Publications Limited
• Idioma : Inglés
• Fecha de Publicación : 01/01/2001
• ISBN: 9780761922223
• Encuadernación : Rústica
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)