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Contenido

Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains the power of the internet to build and innovate and describes how it is introducing a consumer democracy that has never existed before. If your business fails to embrace it, you’re at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers everything you need to know to improve innovation in your organization, including defining open innovation, managing virtual teams, co-creating with customers, how to overcome legal and IP issues as well as common mistakes and pitfalls to avoid

Detalles del artículo

• Páginas : 208
• Editorial : Kogan Page
• Idioma : Inglés
• Fecha de Publicación : 03/02/2011
• ISBN: 9780749463076
• Encuadernación : Rústica
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)