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Contenido

INDICE: Contents: Introduction; Part 1 Web 2.0: Strategic and Operational Business Models: Introduction to part 1, Marianna Sigala; Web 2.0 and networks in wine tourism: the case studies of greatwinecapitals.com and wineandhospitalitynetwork.com, Evangelos Christou and Athina Nella; Web 2.0 and customer involvement in new service development: a framework, cases and implications in tourism, Marianna Sigala; 'Creating the buzz': Merchant City (Glasgow) case study, Jim Hamill and Alan Stevenson; Examining hotel managers' acceptance of Web 2.0 in website development: a case study of hotels in Hong Kong, Daniel Hee Leung, Andy Lee and Rob Law. Part 2 Web 2.0: Applications for Marketing: Introduction to part 2, Evangelos Christou; Theoretical models of social media, marketing implications and future research directions, Bing Pan and John C. Crotts; Riding the social media wave: strategies of DMOs who successfully engage in social media marketing, Jun (Nina) Shao, Mary Ann Dávila Rodríguez and Ulrike Gretzel; National DMOs and Web 2.0, Jim Hamill, Alan Stevenson and Daniela Attard; Arizona meeting planners' use of social networking media, Woojin Lee and Timothy J. Tyrrell; Web 2.0 and pricing transparency in hotel services, Evangelos Christou and Athina Nella; Blogs: 're-inventing' tourism communication, Serena Volo. Part 3 Web 2.0: Travellers' Behaviour: Introduction to part 3, Ulrike Gretzel; Travellers 2.0: motivation, opportunity and ability to use social media, Eduardo Parra-López, Desiderio Gutiérrez-Taño, Ricardo J. Díaz-Armas and Jacques Bulchand-Gidumal; Use and creation of social media by travellers, Kyung-Hyan Yoo and Ulrike Gretzel; Users' attitudes toward online social networks in travel, Khaldoon 'Khal' Nusair; Mehmet Erdem, Fevzi Okumus, and Anil Bilgihan; An exploration of wine blog communication patterns, Vasiliki Vrana, Kostas Zafiropoulos and DimitriosVagianos; The effect of e-reviews on consumer behaviour: an exploratory study on agro-tourism, Katia L. Sidali, Matthias Fuchs and Achim Spiller. Part 4 Web 2.0: Knowledge Management and Market Research: Introduction to part 4, Marianna Sigala; Knowledge management and Web 2.0: preliminary findings from the Greek tourism industry, Marianna Sigala and Kalotina Chalkiti; Analysing blog content for competitive advantage: lessons learned in the application of software aided linguistics analysis, John C. Crotts, Boyd H. Davis and Peyton R. Mason; Social media monitoring: a practical case example of city destinations, Alan Stevenson and Jim Hamill; Index.

Detalles del artículo

• Páginas : 338
• Editorial : Ashgate
• Idioma : Inglés
• Fecha de Publicación : 01/02/2012
• ISBN: 9781409420910
• Serie: New directions in tourism analysis
• Encuadernación : Cartoné
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)