Diccionario politécnico Beigbeder
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In a survey of 900 global corporations released by PricewaterhouseCoopers in 2003, 80 percent of CEOs said they believe 'sustainability' is or soon will be vital to the profitability of their company, and 71 percent said they would consider sacrificing short-term profits to move their company towards sustainability--a sure sign that the world's leading CEOs see it as the corporate model of the future. Just what is sustainability? In a nutshell, it is a management principle that aims to create long-term shareholder value by seizing opportunities and managing risks related to the economic, environmental, and social impact of doing business. By putting the profit motive alongside a concern for the environment and for people, this movement has created what we [unclear who 'we' is--the author?] call a 'win-win-win' situation. Its leaders are solidly in the Fortune 100--companies like General Electric, DuPont, BP, Pfizer, and HP--and it is rapidly spreading to all companies that are looking towards a sustainable business model. The Triple Bottom Line is the first book to chart the rise of sustainability, identify and explain the new paradigm, and show organizations, of all sizes and industries, exactly how they can benefit from it.
INDICE: Introduction. PART ONE: THE SUSTAINABILITY IMPERATIVE. 1. Selling Hershey: A Business Fable for Our Times. 2. The Sustainability Sweet Spot: How to Achieve Long-Term Business Success. 3. The Age of Accountability. 4. Business Responds. 5. Embracing Accountability. 6. The Backlash Against Sustainability. 7. Renewing the Penobscot: 'A More Productive Use of Capital'. PART TWO: HOW SUSTAINABILITY CAN WORK FOR YOU. 8. Where Do You Stand Today? Your Self-Assessment. 9. Shaping Your Sustainability Strategy. 10. Launching Your Sustainability Program. 11. Managing Stakeholder Engagement. 12. Dealing with Special Stakeholder Challenges. 13. Measuring and Reporting Your Progress. 14. Creating a Culture of Sustainability. Epilogue: The Future of Sustainability. Appendix A: Glossary and Key Action Steps. Appendix B: For Further Reading. Notes. Acknowledgments. The Authors. Index.
Boards, CEOs, and managers in companies of all sizes Those in sustainability-related fields: activism, law, investing, government, academia General business readers interested in important trends
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