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Contenido

Covers how to use the power of celebrity to redefine one's image, grow a business, promote a platform, and create new business opportunities. It features new examples of celebrities from all walks of professional life, including Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Ace Greenburg. The authors are world renowned business and marketing experts; Rein is professor of marketing at Northwestern; Kotler, a professor at the Kellogg School and author of 'Marketing Management", the most widely used marketing book in graduate business schools worldwide.

Detalles del artículo

• Páginas : 366
• Editorial : McGraw-Hill
• Idioma : Inglés
• Fecha de Publicación : 15/01/2006
• ISBN: 9780071456807
• Encuadernación : Cartoné
• Nº Volúmenes : 1
• Nº Edición : 3
• País de Publicación : Estados Unidos
• Lugar de Publicación : New York