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Contenido

As citizens of a global society, the development of proficiency in communicating and interpreting communication is imperative. In the areas of both nonprofit and for-profit business, organizations are making their global presence known, increasing the urgent need for communication skills to be effective on international levels. 'Bridging the Gaps in Global Communication' examines the factors that are influencing cross-cultural communication; combining practical, philosophical, and theoretical approaches to various types of interaction. Covering mass modes of communication such as advertising, public relations, the Internet, news, and magazines, this text address an important subject that few others do: the question of how to learn communications in a global environment at both the interpersonal and public level. This book provides the reader with the framework necessary for understanding the implications of international and intercultural communication.

   INDICE: PrefaceList of FiguresPart I: Global Sources and Systems of Communication: Concepts, Economics, and Politics:1. Organization of InformationSources of InformationInterpersonal channelsExtrapersonal relationships, usually public onesSystems of CommunicationMass communicationOrganizational: profit and nonprofitSummary2. ConceptsInformation for Individual Decision MakingInformation for Communal Decision MakingThinking Differently and Avoiding AssumptionsSummary3. PoliticsGovernment StructureInstitutional FreedomsIndividual FreedomsSummary4. EconomicsCommercially Based Economies (Competitive)Government-based Economies (Supportive)SummaryRecap for Part I, Global Sources and Systems of Communication: Concepts,Economics, and PoliticsPart II: The Cultural Context in which Information Is Received, Interpreted, and Understood:5. Nonverbal Interaction: Action, Sound, and SilenceMusicDressFoodExpressionsSummary6. Theories of Signs and LanguageSignsGesturesPublic information..

Interés para ...

academic/specialist, postgraduate, research/professional

Detalles del artículo

• Páginas : 256
• Editorial : BLACKWELL SCIENCE LTD.
• Idioma : Inglés
• Fecha de Publicación : 01/10/2006
• ISBN: 9781405144117
• Encuadernación : Cartoné
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)