Recomendar este libro

Imprimir ficha del artículo

Comentarios (0)

Contenido

For junior/senior and graduate-level courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

   INDICE: The Growth and Development of Nonprofit Marketing. Developing a Customer-Centered Mind-Set. Strategic Marketing Planning. Understanding Consumer Behavior. Acquiring and Using Marketing Information. Segmentation, Positioning and Branding. Generating Funds. Attracting Human Resources: Staff, Volunteers and Boards. Working with the Private Sector. Organizing for Implementation. Planning and Budgeting the Marketing Mix. Managing the Organizations Offerings. Social Marketing. Developing and Launching New Offerings. Managing Perceived Costs. Facilitating Marketing Behaviors. Formulating Communications Strategies. Managing Communications: Advertising and Personal Persuasion. Managing Public Media and Public Advocacy. Marketing Evaluation, Monitoring and Control.

Detalles del artículo

• Páginas : 534
• Editorial : PRENTICE HALL
• Idioma : Inglés
• Fecha de Publicación : 01/01/2003
• ISBN: 9780130419774
• Encuadernación : Cartoné
• Nº Volúmenes : 1
• Nº Edición : 6
• País de Publicación : Estados Unidos