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Contenido

This book discusses how globalization creates both opportunities and challenges for companies that manufacture durable goods. The main challenge to such manufacturers is succeeding in the turbulent business environment of a newly interconnected world where all competitors have similar opportunities. This text proposes new technologies and new business strategies that can increase an enterprises speed of responsiveness to volatile markets, and enhance the integration of its own engineering and business. Both are crucial for global success.

Detalles del artículo

• Páginas : 399
• Editorial : John Wiley & Sons
• Idioma : Inglés
• Fecha de Publicación : 04/06/2010
• ISBN: 9780470583777
• Encuadernación : Cartoné
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)