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• Kausch, C. - A risk-benefit perspective on customer integration.

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Contenido

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvment of customers will add overall value to an innovation project. In this book, a mathematical formula is developed to support this decision. The formula can be applied to all kinds of process structures, takes into account the risks and benefits contingent on a company's situation as well as risk-reducing and benefit-increasing measures and translates them into numerical values. The resulting figure indicates whether customer integration in a specific innovation task is likely to be successful, thus influencing, but not replacing, the final managerial decision.

   INDICE: Introduction.- Literature Review of Key Issues.- Development of anAnalysis Model for a Risk-Benefit Balance.- Case Studies on Early Customer Integration.- Characteristics of Successful Early Customer Integration.- Managerial Recommendations for Advisable Envisaged Customer Integration.- Conclusion.

Interés para ...

Scientists, innovation managers

Detalles del artículo

• Páginas : 244
• Editorial : PHYSICA VERLAG
• Idioma : Inglés
• Fecha de Publicación : 01/08/2007
• ISBN: 9783790819618
• Serie: Contributions to management science
• Encuadernación : Rústica
• Nº Volúmenes : 1
• País de Publicación : Alemania