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• Jaffe, Joseph - Join the conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership.

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Contenido

INDICE: Chapter 1. Talking ‘At’ vs. Talking ‘With’. Chapter 2. The many-to-many model. Chapter 3. Can Marketing be a Conversation? Chapter 4. The birth of generation ‘i’. Chapter 5. The Rise of the Prosumer. Chapter 6. The new consumerism. Chapter 7. The 6 Cs; 3 phases of conversation. Chapter 8. The content-conversation relationship. Chapter 9. What your future holds for conversation? Chapter 10. Why are you so afraid of conversation? Chapter 11. The 10 tenets of good conversation. Chapter 12. The 5 Ways you can ‘Join the Conversation’. Chapter 13. When conversation isn't conversation at all. Chapter 14. Where does conversation fit in? Chapter 15. Conversation through Community. Chapter 16. Conversation through Dialogue. Chapter 17. Conversation through Partnership. Chapter 18. Getting started...the Manifesto for Experimentation. Chapter 19. Does conversation actually work? Chapter 20. Do you speak conversation? Take the test.

Interés para ...

Anyone with any vested interest in reaching, connecting and effecting with dissidents, prospects, customers, loyalists, humans, citizens and yes, even consumers -- advertisers, marketers, and consumers alike -- should read this book and learn about the new influence of the new consumer who gives as much as he receives, creates as much as he consumes, and sells as much as he buys.

Detalles del artículo

• Páginas : 304
• Editorial : John Wiley & Sons
• Idioma : Inglés
• Fecha de Publicación : 01/10/2007
• ISBN: 9780470137321
• Encuadernación : Cartoné
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)
• Lugar de Publicación : West Sussex