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Contenido

Perspectives from leaders in decision science at Wharton. Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

   INDICE: PERSONAL DECISION MAKING. The Emotional Nature of Decision Trade-Offs (M. Luce, et al.). Bumbling Geniuses: The Power of Everyday Reasoning in Multistage Decision Making (R. Meyer & J. Hutchinson). Choosing Variety (B. Kahn & A. Morales). MANAGERIAL DECISION MAKING. Combining Models with Intuition to Improve Decisions (S. Hoch). Reflective versus Expedient Decision Making: Views from East and West (K. Jehn & K. Weigelt). Decision Making in Complex Environments: New Tools for a New Age (P. Kleindorfer). Managing Frames to Make Better Decisions (P. Schoemaker & J. Russo). MULTIPARTY DECISION MAKING. Strategic Learning and Teaching (C. Camerer & T. Ho). Reputations in Negotiation (S. Glick & R. Croson). Deception in Negotiations (M. Schweitzer). Electronic Bargaining: The Perils of E-Mail and the Promise of Computer-Assisted Negotiations (G. Shell). IMPACT OF DECISION MAKING ON SOCIETY. A Change of Heart: Unexpected Responses to Medical Testing (J. Hershey & D. Asch). Values and Decisions (J. Irwin & J. Baron). Protective Decisions: Fear or Prudence (H. Kunreuther). Learners or Lemmings: The Nature of Information Cascades (F. Oberholzer-Gee). Split Personality: Inconsistencies in Private and Public Decisions (M. Pauly). Notes. Index.

Detalles del artículo

• Páginas : 339
• Editorial : John Wiley & Sons
• Idioma : Inglés
• Fecha de Publicación : 01/04/2001
• ISBN: 978-0-471-38247-8
• Encuadernación : Cartoné
• Nº Volúmenes : 1
• País de Publicación : Estados Unidos