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Introduction to Management Science, 2e offers a unique case study approach and integrates the use of Excel. Each chapter includes a case study that is meant to show the students a real and interesting application of the topics addressed in that chapter. This most recent revision has been thoroughly updated to be more "user-friendly" and more technologically advanced. These changes include, a completely new chapter on the art of modeling with spreadsheets. This unique chapter goes far beyond anything found in other textbooks and are based on the award winning methodologies used by Mark Hillier in his own course. The technology package has also been greatly enhanced to include, Crystal Ball 2000 (Professional Edition) a Management Science Online Learning Center, and an Excel add-in called Alver Table for performing sensitivity analysis. Crystal Ball is the most popular Excel add-in for computer simulation and includes OptQuest (an optimizer with simulation) as well as a forecasting module. The Management Science Online Learning Center (website) includes several modules that enable students to interactively explore certain management science techniques in depth. Solver Table is an Excel add-in developed by the author to help perform sensitivity analysis systematically, as well as substantially expanded coverage of computer simulation, including Crystal Ball. We now have two chapters on computer simulation instead of one, where the second chapter features the use of Crystal Ball.all.

   INDICE: 1. Introduction. 2. Linear Programming: Basic Concepts. 3. The Artof Modeling with spreadsheets. 4. Linear Programming: Formulation and Applications. 5. What-If Analysis for Linear Programming. 6. Transportation and Assignment Problems. 7. Network Optimization Problems. 8. Project Management with PERT/CPM. 9. Integer Programming. 10. Nonlinear Programming. 11. Goal Programming. 12. Decision Analysis. 13. Forecasting. 14. Queuing Models. 15. Computer Simulation: Basic Concepts. 16. Computer Simulation with Crystal Ball.

Detalles del artículo

• Páginas : 870
• Editorial : McGRAW-HILL INTERAMERICANA, S
• Idioma : Español
• Fecha de Publicación : 01/01/2003
• ISBN: 9780071195546
• Encuadernación : Rústica
• Material Anejo : 1 cd-rom
• Nº Volúmenes : 1
• Nº Edición : 2nd
• País de Publicación : Estados Unidos
• Lugar de Publicación : Boston