Recomendar este libro

Imprimir ficha del artículo

Comentarios (0)

Contenido

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, they must actively market their products and services to their users and to their funding sources. Librarians tend however to be averse to anything which smells of selling and anyway are usually too busy with ‘more important’ activities. This is a simple handbook which spells out the critical need for marketing for libraries. More important, it provides a series of easy tools to achieve success, and encourages all librarians to make the necessary time available.

   INDICE: Why marketing? – Does a successful operation need marketing? Or isn’t the library needed any more? The problems facing librarians – make them opportunities; how to make time; is there such a thing as bad PR?; The library of today and tomorrow – learn from difficult customers; Marketing tools – Analysis techniques – SWOT, PEST etc; Boston and Ansoff’s Matrices; strategic and marketing plans and the underlying calculations; actually doing it, then getting feedback; Help from outside – what contribution can publishers and other suppliers make towards a library’s marketing efforts?; Marketing in real life – branding; internal and external marketing; examples and suggestions; competitions; usage of new media; finding new customer groups; marketing of electronic resources; the personal touch; statistics; Postscript and further reading.

Detalles del artículo

• Páginas : 100
• Editorial : Chandos
• Idioma : Inglés
• Fecha de Publicación : 01/09/2008
• ISBN: 9781843344254
• Encuadernación : Rústica
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)