Recomendar este libro

Imprimir ficha del artículo

Comentarios (0)

Contenido

Make no mistake. Here is the original, best-selling guide to developing cross-cultural skills, now revised for the new millenium. With more than 100,000 copies in print and adopted by more than 200 Universities worldwide, this classic is praised as a 'bible of multiculturalism' (New York Times News Service). It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political, and cultural changes. While retaining the wisdom of the previous editions, this new edition provides leading-edge insights into work culture and globalization. In addition to a new chapter on 'Women in Global Business', this fifth edition describes effective cross-cultural strategies and policies that will help you:. capitalize on expanding international markets. improve cross-cultural business communication. master the subtle important art of business protocol. create a successful multicultural management programEasy-to-read mini case histories, illustrations, exhibits, and country profiles supply guidelines to improve leadership skills for globalization, communications, negotiations and strategic alliances, cultural changes, cultural synergy, and diversity in the workplace.'Managing Cultural Differences' continues to be the premier source of information on the dynamics of culture and business. Professors and trainers will benefit from the reorganized companion Instructor's Guide.

   INDICE: Foreword (JT Battenberg III) Cultural impacts on global management- Global leaders and culture Global leaders and communications Global leadership in negotiations and alliances Leadership in cultural change Leadership in cultural synergy Cultural impacts on global business - Managing transitions and relocations Managing diversity in the global work culture Women in global business Effective performance in the global marketplace Cultural specifics in six world regions - Doing business with North Americans Doing business with Latin Americans Doing business with Asians Doing business with Europeans Doing business with Middle Easterners Doing business with Africans.

Detalles del artículo

• Páginas : 474
• Editorial : GULF PUBLISHING CO.
• Idioma : Inglés
• Fecha de Publicación : 01/06/2000
• ISBN: 9780877193456
• Encuadernación : Cartoné
• Nº Volúmenes : 1
• País de Publicación : Estados Unidos