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Contenido

The 21ST CENTURY BUSINESS SERIES, 2e, International Edition is an innovative instructional program providing instructors with the greatest flexibility to deliver business content using a modular format. Instructors can create their own business courses by combining several Learner Guides in the Series to form one-semester or two-semester courses. The individual Learner Guides can also be used as enhancements to more traditional business courses or to tailor new courses to meet emerging needs.

The design and content of each Learner Guide in the 21ST CENTURY BUSINESS SERIES, 2e, International Edition is engaging yet easy for students to use. The content focuses on providing opportunities for applying 21st skills while enabling innovative learning methods that integrate the use of supportive technology and creative problem solving approaches in today's business world. The ENTREPRENEURSHIP LEARNER GUIDE, International Edition covers today's most relevant business topics including the role of entrepreneurship in the global economic recovery. Information on marketing functions to reflect the latest Marketing Standards identified by the Marketing Education Resource Center is included as well as topical data on how to conduct research and the important value of research as a part of entrepreneurship.

   INDICE: 1. SHOULD YOU BECOME AN ENTREPRENEUR? Entrepreneurs and the U.S. Economy. Is Entrepreneurship Right for You? Identify Opportunities. 2. DEVELOP A BUSINESS PLAN. Why Do You Need a Business Plan? What Goes Into a Business Plan? Create an Effective Business Plan. 3. SELECT A TYPE OF OWNERSHIP. An Existing Business. A Franchise or a New Business. The Legal Form of Your Business. 4. MARKET YOUR BUSINESS. The Value of Research. How to Do Research. Identify Competition. The Marketing Mix. Promotion and Goals. 5. HIRE AND MANAGE A STAFF. Hire Employees. Create a Compensation Package. Manage Your Staff. 6. FINANCE, PROTECT, AND INSURE YOUR BUSINESS. Make a Financial Plan. Obtain Financing. Theft Proof and Insure Your Business.

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For universities and colleges of futher and higher education

Detalles del artículo

• Páginas : 192
• Editorial : South Western College
• Idioma : Inglés
• Fecha de Publicación : 24/03/2010
• ISBN: 9780538494236
• Encuadernación : Rústica
• Nº Volúmenes : 1
• Nº Edición : 2 International
• País de Publicación : Estados Unidos
• Lugar de Publicación : Kentucky