Diccionario politécnico Beigbeder
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Flash designers learn the process of creating interactive online advertising. This book details the design and development processes for ad units, micro sites, and mobile devices. Beginning with the basics of alternative media choices, and specifications it presents the complete ad unit development process from initial design conception to completed ad. Following the ad units section is a section on preparing, building, and driving traffic to micro sites. The book closes with a section containing case studies of ads and micro sites as well as helpful code snippets. Examples of rich media ads from companies such as Motif, PointRoll, and Eyeblaster. 'Inside the Industry' and 'Author's Tips' featuring helpful information from advertising industry leaders and award winners. ActionScript examples including code snippets for various tasks in ad units and micro sites
INDICE: Quick Start; Constants and considerations; Designing ad campaigns;Preparing and building ads; Forms and data in your ads; File optimization; Third party rich media technologies; Trafficking and tracking your ads; Designing a micro sit; Preparing and building micro sites; Driving traffic to the site; Examples; Snippets; Case Studies
Flash designers engaged in developing interactive advertising for the web and mobile devices
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