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Contenido

This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in today's marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing. He was one of the founders of the Emerging Technologies Management Program at the Huntsman Center. David J. Reibstein (Philadelphia, PA) is a Marketing Professor at the Wharton School. He is the leading scholar in the field of competitive marketing strategy. Robert E. Gunther (Philadelphia, PA) served as coordinating writer for Wharton on Making Decisions and Wharton on Managing Emerging Technologies.

Interés para ...

Managers at any company whose performance depend on the actions of competitors, Consultants who help shape competetive strategy, Securities Analysts and Professional Investors who need to improve their understanding of the prospects of individual companies and entire industries, MBA Students and Management and Marketing Faculty of College Business Departments interested in the latest info on Competitive Strategy.

Detalles del artículo

• Páginas : 480
• Editorial : John Wiley & Sons
• Idioma : Inglés
• Fecha de Publicación : 27/08/2004
• ISBN: 9780471689577
• Encuadernación : Rústica
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)
• Lugar de Publicación : West Sussex