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Contenido

No prior knowledge of Internet marketing skills is required in readers of this new book. Judy Davis offers everything the marketer needs to know to kickstart the Web marketing campaign that is now an essential element of any marketing plan. Starting from first base, her book discusses the place of the new medium within the marketing process and demonstrates how to find out exactly where an organization should target its electronic marketing plan. Her advice ranges through website development, online selling, advertising, cyberspace and the law Ð plus prospects for the future. With a comprehensive glossary, suggested further reading and a list of useful contacts, this is an ideal handbook for both students and practitioners coming new to Web marketing.

Judy Davis is an independent marketing consultant whose clients include Cadbury and Safeway. She has worked in sales and business development for Cadbury Schweppes and Unilever and wrote a ManagerÕs Guide to Web Marketing for Unilever personnel.

Detalles del artículo

• Páginas : 172
• Editorial : Kogan Page
• Idioma : Inglés
• Fecha de Publicación : 01/01/2000
• ISBN: 9780749431853
• Encuadernación : Rústica
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)
• Lugar de Publicación : London