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Contenido

Business Research provides a clear and practical guide for undergraduate research methods courses and individual research projects at both undergraduate and postgraduate level. The second edition retains the strong conceptual underpinning and practical orientation that has proved so popular with lecturers and students and introduces a number of new features. Fully revised and updated, Business Research, 2nd edition is an excellent companion text for any undergraduate or postgraduate course in business research methods.

   INDICE: Preface. Understanding Research. Dealing with Practical Issues. Dealing with Conceptual Issues . Searching the Literature . Determining the Research Design. Collecting Original Data. Analysing Quantitative Data . Writing Up the Project. Trouble Shooting.

Detalles del artículo

• Páginas : 284
• Editorial : Macmillan Distribution
• Idioma : Inglés
• Fecha de Publicación : 01/03/2003
• ISBN: 9780333983256
• Encuadernación : Rústica
• Nº Volúmenes : 1
• Nº Edición : 2nd ed
• País de Publicación : Estados Unidos
• Lugar de Publicación : New York