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• Carballo, M. - Public opinion polling in a globalized world.

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Contenido

We live in a world where global trends affect us all and public opinion and public opinion polling seem to be among the key elements shaping the world of tomorrow. The purpose of the book is to study how public opinion polling matters – in the public sector, in politics, in the rising economies in Asia. The book provides a global and up to date perspective on public opinion polling. For the media it is an effective way of integrating the views of citizens in the public debate and a powerful way of setting the agenda. For NGOs and other stakeholders in the public debate it is a prime instrument to demonstrate support for specific viewpoints and to try to influence the political agenda. For the public sector it is becoming an essential tool to measure expectations and satisfaction with public services. The book contains 12 in-depth case studies from Argentina, the Western Balkans, Canada, France, Germany, Great Britain, India, Indonesia, New Zealand, Norway, Philippines, and the United States. Provides a global and up to date perspective on public opinion polling. Presents results from opinion polls in more than 30 countries, especially 12 in-depth case studies from various countries around the world. Shows the importance of public opinion polling in the public sector, in politics, in the emerging super powers in Asia.

   INDICE: Introduction.- 1. International Polls: The Effects of Globalization on the Perception Democracy.- Transatlantic Trends: Convergences and Divergences.- A Europe of Values: From Shared History to Common Objectives.- Latin America's Mixed Views about Globalization, Investments and the United States.- How Do the Western Balkans See their Future?- 2. Public Opinion Polling in National Elections: Exit Poll.- Methological Issues in Pre-election Polling.- The Presidential Elections in France 2007.- Voters Lack Commitment.- 3. The Public Sector in Transition: Developing Employment Policy in Europe.- The School Sport Partnership Program.- Client Satisfaction with Public Services.- 4. Asia on the Move: The Role of Social Research in Development Programs.- A Framework for Social Development Assessment.- Polling in Developing Democracies.- Maori Television Services.

Interés para ...

Professionals in marketing, sociology, political science, with a focus on public opinion polling

Detalles del artículo

• Páginas : 300
• Editorial : Springer
• Idioma : Inglés
• Fecha de Publicación : 01/11/2007
• ISBN: 9783540757528
• Encuadernación : Cartoné
• Nº Volúmenes : 1
• País de Publicación : Alemania