Diccionario politécnico Beigbeder
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The success or failure of a new product on the market can, in a large percentage of cases, be down to the extent of 'requirements capture' research involved in the initial stage of market research and development. Indeed, the vastly expensive stage of R and D for a new product can be rendered useless if the initial customer and stake holder requirements for the product are not satisfactorily assessed. This book provides a practical guide to effective requirements capture for successful product development.
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