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Contenido

Cobra Beer is a genuine business success story. It is still one of the fastest growing beer brands in the UK, with a current turnover of ú126 million at retail value. It is exported to over 45 countries worldwide, and is available nationwide in more than 6,000 indian restaurants, 5,000 supermarket outlets and off-licences, and nearly 6,000 bars, clubs and pubs. This book gets to the heart of why s best-loved brands, and offers great business insights for every entrepreneur who wants to bring their vision to life. The story is infused with the passion, belief, energy and vision of Cobra and recounts how Cobra got to where it is today. It examines Cobras burgeoning portfolio of products and unearths the ups fruit-flavoured premium lagers the appointment of Adrian McKeon, formerly IL Managing Director of Beam Global Spirits prestigious Monde Selection World Quality Awards 2007 the most in the world awarded for beer for the third year running. As well as giving insight into exactly what makes Cobra tick, the book serves as inspiration to budding entrepreneurs everywhere. Some of the many endorsements to include in this edition: The inside scoop from one of the country's leading entrepreneurs - essential reading. Richard Reed, Co-founder, Innocent Drinks If Carlsberg made a book, it wouldnt be as good as this one. Beat magazine ‘Bilimoria's guide to help aspiring entrepreneurs make it in the branded world reads like a dreamengaging to the very end’ Start Your Business magazine An inspirational story. Sir Martin Sorrell, Chief Executive, WPP Worth the cover price for the finance chapter alone. John Mullins, London Business School

Detalles del artículo

• Páginas : 272
• Editorial : Capstone
• Idioma : Inglés
• Fecha de Publicación : 22/05/2009
• ISBN: 9781906465407
• Encuadernación : Rústica
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)
• Lugar de Publicación : Oxford