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Contenido

A step-by-step guide on how to set up your own complementary health care practice. This book covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It covers all the legal requirements, detailed and precise financial calculations and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered. The manual is relevant for a broad spectrum of complementary practitioners, from chiropractors to massage therapists.

   INDICE: Part I Initial Preparation1 Where do I start? Brainstorming2 How do you decide on the type of practice you want?3 Ways of trading4 The mechanics of putting the practice together location, location, location5 Dealing with professionals in the start up and running of your practice6 Insurance7 Contracts8 LegislationPart II Marketing9 Marketing introduction10 Market research11 Analysing marketing information and preparing it for use12 Introduction to advertising and public relations13 Advertising and promotion14 Public relationsPart III Financial Matters15 Finance introduction16 Financial considerations for your business plan17 Putting a business plan together18 Raising finance19 Clinic procedure20 Working with the conventional medical profession21 Strategies for coping with the demands on you while you are developing your clinic22 How to deal with money matters now your clinic is open23 What about the future?Index

Interés para ...

Manual therapists, complementary therapists, chiropractors, osteopaths, massage therapists. Target market will be undergraduates, newly qualified practitioners and practitioners who are currently working as associates or employees in an established clinic.

Detalles del artículo

• Páginas : 316
• Editorial : Churchill Livingstone
• Idioma : Inglés
• Fecha de Publicación : 17/11/2006
• ISBN: 9780443103094
• Encuadernación : Rústica
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)