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• Ahonen, Tomi T. - 3G marketing: communities and strategic partnerships.

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Contenido

3GUMTS technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellularmobile telecoms, and internet environments, offering revolutionary new possibilities that simply do not exist in the current communications vehicles. The 3G UMTS technical platform provides each competitor with roughly similar opportunities, so success in the market place will depend on optimal utilization of marketing methods. 3G Marketing discusses all such methods and provides proven lessons and techniques that work in any given market situation.

   INDICE: Foreword. Introduction. Market Intelligence. Segmentation. ServiceDevelopment and Management. Partnership Management. Terminals. Distribution. Portals. Promotion. Branding. Service Adoption. Reachability. Selling Mobile Services. Tariffing. Billing. Other Revenue Streams. Combatting Churn. Marketing Plan. Postscript.

Interés para ...

Mobile operators: Marketing, Product Development, 3G people Content providers: Product Development, Business Development, Marketing, Mobile Services people PR and Advertising Agencies, media professionals Consultants, bankers

Detalles del artículo

• Páginas : 288
• Editorial : John Wiley & Sons
• Idioma : Inglés
• Fecha de Publicación : 16/07/2004
• ISBN: 9780470851005
• Encuadernación : Cartoné
• Nº Volúmenes : 1
• País de Publicación : Reino Unido (INGLATERRA)
• Lugar de Publicación : West Sussex