Diccionario politécnico Beigbeder
acceso on-line
With 3G / UMTS the mobile operators will witness a mature marketplace where modern marketing tools and methods are needed. This is radically different from the second generation of mobile telecoms, when only speed of coverage and speed of connecting customers were keys to success. The operators will be facing more competitors, of more technical rival solutions, under heavy media and financial sector scrutiny, and under ever increasing pressure from owners. The 3G / UMTS technical platform will provide each competitor with roughly similar opportunities, so success in the market place will depend on optimal utilization of marketing methods. This book will discuss all of them and provide proven lessons in which methods work in any given market situation. Addresses subject from the viewpoints of network operator, virtual operator , service provider, content provider, and end-user. Explains how new 3G services will be marketed. Strong focus on current technologies such as SMS, WAP and GPRS. Covers the traditional areas of marketing mix with emphasis on areas of significance for mobile services , i.e. brand, bundling, terminals, portals, etc. Highlights those topics which are poorly utilised or understood by cellular operators today, i.e. segmentation, market intelligence, reachability, churn, etc.
Mobile Operators: Marketing, Product Development, 3G people; Content Providers: Product Development, Business Development, Marketing, Mobile Services People; PR and Advertising Agencies, Media Professionals; Consultants, Bankers
Contacte con nosotros para mejorar la información de este artículo.
Materias de este libro Submaterias de este libro Materias de este libro Submaterias de este libro Materias de este libro Submaterias de este libro *
Díaz de Santos
Consulte la ayuda si desea obtener más información al respecto.
