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• Stern, Neil Z. - Greentailing and other revolutions in retail hot ideas that are grabbing customers' attention and raising profits

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Contenido

INDICE: Preface Introduction. What's Going To Revolutionize Retailing In The Future? The Compressed Life Cycle. Chapter One. Inflection Points in Retailing. The Inflection Point Model. Create or React. What's involved In Getting It Right? How do you know if you're on the right path? Chapter Two. Trends are Interconnected. Start with the Customer, Please! The Power of Demographics. Consumer Behavior Changes Spring from Demography. Disrupters and Accelerants. Putting it All Together. Chapter Three. Greentailing 2.0The Second Generation of Green. Greentailing 2.0Defined. Beware Greenwashing. When Did The Green Movement Begin? Why Now? Greentailers Abroad. What Are The Key Elements Of Greentailing? T-- Think Green. A-- Act Green. S-- Sell Green. C-- Convey Green. Chapter Four. The Consumer's View on Green. Green Practices. Where the Rubber Hits the RoadWhat Matters Most. Chapter Five. Greentailing In ActionCase Studies. Apparel, Home Renewable Green. Pivot Boutique- A Green Entrepreneur. NauCan Eco Fashion Make the Registers Ring? Williams-Somona, Inc. Expectant Moms Are Green. Big Box Retailers. The Home Depot's Eco Options Program. Wal*Mart's Real Green Efforts. Target. Staples. Office Depot. Grocery. Whole Foods MarketGreentailing's Poster Child. Safeway. PCC Natural Markets. Trader Joe's. Suppliers. Method Eco Hip. Unilever. Apple. Greener Outdoors. Timberland. REI. Nike. Gaiam. Greener Buildings. Green Exchange. Chapter Six. Putting Green Practices into Action. Think Green. Incorporate Green Initiatives into Your Mission and Core Values. Develop Green Advocates within Your Organization. Act Green. Design Environmentally And Energy Efficient Buildings. Develop Efficient Methods For Dealing With Waste Promote Eco-Friendly Packaging. Convert To Energy-Conscious Fleets. Offset Carbon Emissions. Get Involved. Sell Green. Source And Promote Products That Are Environmentally Responsible. Convey Green. Corporate Social Responsibility (CSR). Green Communication Systems. Encourage Transparent Policies. Be Charitable. Summary. Chapter Seven. The Hot 5Other Revolutionary Themes in Retail. The Hot Zone. Chapter Eight. Demographic Shifts Provide Retail Opportunities. A look at U.S. Demographic Trends. Capitalizing on Future Demographic Shifts. Getting to Where the Puck is Going to BeAhead of the Big Demographic Shifts. Beyond DemographicsThe Significance of Lifestyle, Attitudes and Values. Are the Haves Zagging? Chapter Nine. Moving Up the LadderGrowth of Experiential RetailingHow to Drive Sales and Profits Beyond Price. Lululemon AthleticaA New Breed of Experiential Retailer. OopsPaiva Didn't Deliver on Experience. Who Else Gets Experience? Chapter Ten. Getting Outside the BoxNew Ways to Reach the ConsumerThe Growth of Non-Store Retailing. Intelligent Multi-Channel. JCPenney. Williams-Sonoma Inc. Popping Up all over the Place! Launching Brands Directly. Other Non-store Retailing Channels. Reaching Consumers in New and Reinvented Ways. Chapter Eleven. Selling Services, Not Just Products. The Democratization of Service. Demographic Shifts. Services Outpacing Retail Growth. DIY to DIFM. PetSmart and the Humanization of Pets. The softer side of Services. Retail ClinicsThe Diagnosis and Cure In One Spot. Financial Services. So What's Next? Chapter Twelve. Brands Going RetailThe Battle for Control of the Customer. Blame Apple (or Coach), but Blame Someone. Why Do Brands Go Retail? What's needed for Long-Term Success? Chapter Thirteen. 12 Rules of Successful Retail Innovation. Chapter Fourteen. Conclusion: Looking back and looking forward. Notes. Index.

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Detalles del artículo

• Páginas: 288
• Editorial: John Wiley and Sons
• Idioma: Inglés
• Fecha de Publicación: 15/12/2008
• ISBN: 9780470392935
• País de Publicación: Reino Unido (INGLATERRA)
• Lugar de Publicación: West Sussex