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• McCarthy, Shawn P. - The art of COMbat ancient Wisdom for the competitive economy

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Contenido

A tactical field guide to the landscape of the e-business world The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce--leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard).

Formato/ permisos

• Formato: PDF - Adobe DRM
• Tamaño: 1,12 Mb
• Copiar y Pegar: 12 páginas cada 7 días
• Imprimir: 71 páginas cada 30 días
• Fecha de Expiración: No expira
• Lectores: PCs, Macs y lectores compatibles con Adobe DRM
• Software Requerido: Adobe Digital Editions
• Política de Devoluciones: No se admiten devoluciones
• Material Anejo: No se incluye

Detalles del artículo

• Páginas: 238
• Editorial: John Wiley and Sons
• Idioma: Inglés
• Fecha de Publicación: 08/04/2002
• ISBN: 9780471218241
• País de Publicación: Reino Unido (INGLATERRA)
• Lugar de Publicación: West Sussex