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• Gretzel, Ulrike - Information and communication technologies in tourism 2010 Proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010

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Contenido

The papers in this volume address advances in mobile tourism services, online destination marketing, GPS-based tracking of tourist behaviors, decision support tools, website design and evaluation, online travel distribution, ICT adoption in tourism and hospitality businesses, virtual experiences, online information search, Web 2.0, social media marketing, and the role of ICTs in sustainable tourism development. The volume shows a high diversity in disciplinary approaches and methodologies used to explore the intersection of tourism and technology. Thus, the included papers would be of interest to readers with varying backgrounds.

   INDICE: Technology use by hotels - ICT adoption and use - Website evaluation - Mobile technology - Tracking technologies in tourism research, management and planning - Online travel shopping - ICTs and destination management organizations - eSatisfaction, dissatisfaction and complaints - Online reputation - Travel distribution - Online search - Web 2.0 - Sustainability and inclusion through ICTs - Social media marketing - Online destinations - Semantics.

Formato/ permisos

• Formato: PDF - Adobe DRM
• Tamaño: 9,97 Mb
• Copiar y Pegar: 93 páginas al día
• Imprimir: 93 páginas al día
• Fecha de Expiración: No expira
• Lectores: PCs, Macs y lectores compatibles con Adobe DRM
• Software Requerido: Adobe Digital Editions
• Política de Devoluciones: No se admiten devoluciones
• Material Anejo: No se incluye

Detalles del artículo

• Páginas: 650
• Capítulos: 52
• Editorial: Springer
• Idioma: Inglés
• Fecha de Publicación: 01/01/2010
• ISBN: 9783211994078
• País de Publicación: Austria
• Lugar de Publicación: Wien